Description

LG OLED77C66LB

Packed with the latest and greatest screen tech, the LG OLED77C66LB takes picture brilliance to a whole new level of excellence.

A major step forward
With a big step up in screen technology, the LG OLED77C66LB marks a step-change for the C-series. Now fitted with a Primary RGB Tandem panel, with Hyper Radiant Colour Technology, this cinematic LG TV is significantly brighter, with richer colour and the most lifelike image from an OLED C-series to date. The native 120Hz screen and fast response time also make it great for gaming. The latest webOS with multi-AI architecture makes Smart TV the most intuitive and user-friendly yet.

Next level picture – Hyper Radiant Colour Technology
Taking LG’s premium Primary RGB Tandem panel as its basis, this LG 77 inch TV delivers truly stunning brightness and picture contrast. Featuring Brightness Booster, this intensely bright panel is an incredible 3.9 times brighter than the B6 model and a big step up on the smaller C6 models. The result is incredible colour realism and depth – even in brighter rooms.

Primary RGB Tandem screen tech for improved brightness and colour
Previously exclusive to the LG Gallery range, the LG OLED77C66LB now also features the innovative Primary RGB Tandem screen tech. The revolutionary screen technology is three times brighter than a regular OLED screen over a 10% window. This means that you get pinpoint picture accuracy for supremely natural picture colour and definition.

Anti-reflection screen technology for a clearer image
Working in conjunction with the Hyper Radiant Colour Technology, this 77 inch LG OLED TV features an anti-reflection screen surface. Earning the industry-first Reflection Free Premium certification from Intertek, the screen now displays the Perfect Blacks and Perfect Colours that the best OLED screens are renowned for, even in brightly lit rooms.

Picture perfection, with Alpha 11 AI Processor Gen 3
Fitted with LG’s premium Alpha 11 AI Processor Gen 3, the picture quality is sharper, more natural and supremely balanced for the best in clarity and picture precision. Featuring Dual Super Upscaling it can simultaneously process two types of AI upscaling. With its 50% faster CPU (Central Processing Unit) and 70% faster GPU (Graphics Processing Unit), the immensely powerful ‘brains’ behind this TV deliver outstanding picture immersion.

A master with movies
Fitted with a native 120Hz display, bright screen and host of HDR enhancements including Dolby Vision, and Precision HDR Master, this LG 77 inch OLED TV delivers cinematic smoothness and colour depth. For the very best experience, Filmmaker Mode with Ambient Light Compensation lets you enjoy cinematic vision in all lighting conditions, exactly as the director intended, right down to using the correct aspect ratio, colour and frame rate.

Geared up for gaming
With its wide range of gaming enhancements, LG once again remains the first choice for many gamers. With a response time of less than 0.1ms, it’s super-fast to react to your every move. LG’s Game Optimiser gets you quick access to important settings. This model now supports 4K 120Hz game streaming from NVDIA’s GeForce Now. HDMI 2.1 connections ensure support for 4K 165Hz gaming from PCs and 4K 120Hz gaming consoles. Certified by Dolby Vision for Gaming, NVIDA G-SYNC and AMD FreeSync Premium, you can enjoy tear-free and stutter-free gaming, with minimal lag.

AI-enhanced sound
LG’s powerful AI processing extends its benefits to sound as well as vision. With Precision Sound Master Pro, AI Sound Pro and Voice Remastering settings, you get to experience a more lifelike sound and clearer dialogue. For a more immersive sound, Virtual 11.1.2 upmixing recreates a cinematic effect. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a richer, more enveloping sound.

LG webOS 26 for faster and smoother Smart TV
Featuring multi-AI architecture, LG’s webOS 26 Smart TV operating system is better than ever. Deeper AI integration ensures faster and more intuitive searching, with Microsoft Copilot on hand to ask about TV content and more. In addition, Google’s Gemini (available via optional subscription) provides a second tier of AI-enhancement with extra features, such as the inclusion of AI generated artwork and images to the LG Gallery+ section. For continued innovation, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.*

*Future OS updates may not contain all features, due to potential TV hardware constraints.

AI makes operation easier than ever
Power up your new TV and a raft of AI technologies make it easier to find just what you’re looking for. Featuring AI Agent, Intelligent Voice Recognition and AI Concierge, you’re offered recommendations that are unique to your viewing habits. For simple interaction with your TV, there’s even an AI Chatbot that can proactively search for solutions to operational challenges you might have.

Make the leap to premium OLED TV, with the LG OLED77C66LB.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s guarantee.

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