Description

360 ALL ROUND DESIGN

Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit even right in the middle of the room. No matter where it’s placed, The Serif TV fits impeccably into any space. It’s a timeless TV, designed to look unconditionally beautiful from any angle in your home.

MATTE DISPLAY

Finally – see every glorious detail, without the glare of the sun or the lights in your room getting in the way. The Serif’s revolutionary, glare-free QLED 4K TV Display absorbs reflections, so even in bright light, you’ll experience the brilliance of watching everything in flawless colour – without distractions.

100% COLOUR VOLUME* POWERED BY QUANTUM DOT

100% Colour Volume means you’ll see colour the way it was meant to be seen*. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that’ll look just as impressive ten years down the line – in fact, we guarantee it**. With over a billion true-to-life colours calibrated with the Samsung SmartThings app, everything you watch is brought to life like never before

QUANTUM PROCESSOR 4K

Transform your entertainment with AI-powered 4K. From the nightly news to that classic movie, this intelligent processor automatically adjusts the brightness and upscales the resolution of everything you watch to stunning 4K Ultra HD detail – even if it’s not been filmed that way. Plus, smart audio perfectly adapts to what’s on screen and overcomes the background noise in your room.

DETACHABLE STAND

If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.

ICONIC ‘I’ SHAPE

Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.

AMBIENT MODE+

No more blank screen ruining your home décor when The Serif is switched off. Ambient Mode+ turns it into a digital, glare-free canvas to display useful information, your own photos*, or colourful patterns.