The Sony BRAVIA XR77A80JU 77″ Smart 4K Ultra HD HDR OLED TV takes vision and sound to the next level. Powered by the revolutionary Cognitive Processor XR, it’s designed to replicate the way our brains think and respond.

Every element of the picture and audio is analysed and optimised in the blink of an eye. Paired with the OLED panel, the A80J delivers pure blacks, bright highlights, and vibrant colours. Content looks more natural and real.

XR Motion Clarity

Whether you’re watching sports, movies, or TV, you won’t miss a moment thanks to motion technology. Images are precisely controlled to minimise blur for a smooth, bright, and clear picture.

XR Sound

For sound that perfectly matches the action, the screen is the speaker. With Acoustic Surface Audio+ you’ll feel like the sound is coming from where the action is happening on-screen, making everything you watch more immersive.

The front-facing subwoofer provides powerful bass, while 3D Surround Upscaling converts any audio source into a surround sound experience.

Enhanced entertainment

Movie nights are better than ever thanks to the huge selection available on BRAVIA CORE. You’ll love how good the visuals and sound are thanks to Pure Stream and IMAX Enhanced technology.

You’ll feel fully immersed in your games thanks to improved colour, contrast, and clarity with BRAVIA XR. With support for 4K120, VRR and ALLM, your supported games will look super smooth with low input lag.

Google TV

Discover more with hands-free help from Google. You can simply use your voice to control your TV. Ask Google to find a specific title, search by genre or even get personalised recommendations by asking “Ok Google, what should I watch?”. You can get answers on screen, control your smart home devices, plan your day and much more.

Find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and many more. You can also catch-up on shows you’ve missed straight from the TV guide with YouView.

One Slate design

There are no distractions with the minimalist One Slate design with flush surface. The 3-way stand lets you adjust the position of the legs to suit your setup – alternatively you can mount the TV to the wall.

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Please note: – Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.
– BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021